What does it mean to be Market-Driven?

All too often companies are driven by internal opinions, development initiatives, sales requests and more. Additionally, companies get caught in the trap of building products and ideas before knowing whether anyone anywhere wants to buy their creation. This is known variously as inside-out or internally-driven business. It may work in art, but it is a recipe for risk for companies. Rather, one of our goals in business should always be to reduce risk. How can you know if what you’re building is of value to your business if you’ve never checked?

A Market-Driven Business, on the other hand, puts its customers and buyers first. They hear regularly from their market, and base all critical decisions on the voice of the customer. They understand that building and marketing to the validated needs of the market means that risk is reduced and product and ideas can be produced with more confidence. A Market-Driven Business is more strategic, less prone to reactionary decisions, and considerably more in touch with their market. This is a recipe for long-term success.

Is your team aligned to your whole market?

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The Market-Driven Primer: Align Your Team to the Whole Market

Want to get up to speed on being more market driven? We’ve got you covered in this handy quick-read.

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“I have real actionable steps I can take for my next launch happening in 30 days and for designing campaigns with the team”

— Susan, Product Management
Market-Driven Analytics

Market-Driven Analytics

There really is a lot of info out there. Market-Driven Analytics is here to help you sift through the reams in a practiced way to get to the insights that matter to your business.

Market-Driven Branding

Market-Driven Branding

Great brands don’t happen by accident; they are born from insight and intentionality. We’ll guide you in developing the roadmap that will position your brand for success.

Market-Driven Research

Market-Driven Research

Stand up the interview-based research program you’ve always wanted! Your team will understand how to set objectives, interview, and share learnings with your cross-functional partners.

Market-Driven Strategy

Market-Driven Strategy

All the steps you need to build an actionable business plan. We’ll start by talking with your market and internal stakeholders. By the time we’re done, your Market-Driven business plan will be ready to go.

Market-Driven Communications

Market-Driven Communications

Nail down a communications plan that will connect with your buyer. Here we walk through the proven steps required to make your next communications plan.

Market-Driven Sales

Market-Driven Sales

Deliver a sales playbook that will actually help drive more sales. Here we cover the building blocks and create your Sales Playbook v.1.0 to deliver on your Market-Driven business plan.

Want to learn more about Market Driven products?

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