What Does Market-driven Mean for Product Managers? Hint: It’s Not Just Research
We here at Market-Driven Business certainly have a bias with the phrase “Market-Driven,” that’s for sure. To us, market-driven isn’t about doing research, it’s about using that research. Too many organizations or product people start their market-driven journey with training, but don’t do anything beyond learning the concepts. Market insights are central to the success […]