Since the times of Peter Drucker, starting in the mid-1900s, pretty much anyone in business has been told to listen to the market. All the experts have a formula of how to be market-driven, how to drive your business from the perspective of your target audience rather than making decisions purely through the lens of […]
You know you need a strategy; you’ve seen the magic that happens when everyone is rowing in the same direction. Creating that vision and direction seems so much harder when you’re at the helm; everyone wants the best plan, but oftentimes, their ideas and convictions don’t appear to mesh well. A strong strategy gives guidance […]
We all deal with technology, and most of us are innovating on some level. Reality is that sometimes, bad things happen. To deal with those challenges and figure out the best path forward, we have to bring up topics that might make people feel bad. Many humans are somewhat conflict averse; it makes us nervous […]
You’ve got products to manage! Customers to interact with, requirements to write, sales teams to train….executives to inform, marketing to collaborate with, and an entire company full of people who seem to have something to say about your next move – or perhaps your last one! Cross-functional teams are an essential tool in the product […]
When your product has achieved some level of success, it becomes harder to find places to grow. As you capture share in your segment, the remaining number of opportunities is reduced. Eventually, you’re going to have to find ways to generate new revenue. Regular market-driven research will drive many of the discoveries; observing and interviewing […]
