After much consideration and multiple requests from clients over the last 3 weeks, we have decided now is the time to hit the road again for onsite facilitator-led workshops. This decision was made with full agreement of all our facilitators, as the majority of our facilitators and their households are now fully vaccinated. The safety […]
We here at Market-Driven Business certainly have a bias with the phrase “Market-Driven,” that’s for sure. To us, market-driven isn’t about doing research, it’s about using that research. Too many organizations or product people start their market-driven journey with training, but don’t do anything beyond learning the concepts. Market insights are central to the success […]
Whether you’re a Pendo fan or a certified Pragmatic Institute Product Manager, the way to discover new opportunities starts in the market and then that knowledge manifests with the creation of a product. But different companies have different approaches. Some start with the product and build from there, while others start with the market and […]
Hello Friends! We wanted to give you a quick update. The team at Market-Driven Business was asked 2 weeks ago by our customers and partners if we could shift our workshop delivery to an online model. This presented a unique challenge for us. As anyone who has attended one of our workshops can attest, a […]
The Buyer’s Journey is a challenge every enterprise software marketing and sales team faces. Over one hundred years ago, in 1910, psychologist and polymath John Dewey developed a five-stage process to model the average customer’s journey from pre- to post-purchase. In 2019 teams recognize that the buyer’s journey has evolved due to the changing demographics of enterprise buyers. It is generally accepted […]
Perhaps the most challenging question every technology sales person faces is “Why should I buy your product instead of alternative A, B, or C?” Value equations are used to answer these types of questions. Value is defined as the value of the benefits offered by a solution minus the costs of deploying a solution. Understanding […]
LEGO Serious Play is an interactive workshop technique that can help teams become better aligned with their corporate goals and the needs of their market. Let’s take a few moments to explore why that matters. When a team is aligned with its corporate goals and the needs of the market great things happen. A famous […]
Working in Product Management is a dream for many. Whether you’re a coder, a business analyst, or anything in between, a role in Product is often viewed as a step up that can set you up for a more prosperous career. Plus, Product is exciting! You get to help steer your company’s offering all the […]
There is a lot of information on good product management metrics, but the process for building an effective program is often overlooked. Metrics are critical for Product Managers. There is a ton of information on the web about metrics for product managers. Critical Methods every Product Manager Should Track from Product Coalition is a good example. Designing […]
Innovation, strategic planning, and team alignment have been challenging for enterprises of all sizes for decades. There are dozens of methodologies like Porter’s Five Forces, OKRs, and Lean Business Canvas that can help. One technique that has gained significant traction is LEGO Serious Play. When combined with the concepts of Market-Drive Business, enterprises and teams […]
