Hello Friends!
We wanted to give you a quick update.
The team at Market-Driven Business was asked 2 weeks ago by our customers and partners if we could shift our workshop delivery to an online model. This presented a unique challenge for us. As anyone who has attended one of our workshops can attest, a lot of what we do is hands-on and uses the room fully. People stand up, debate, and work together as they learn the processes of the day. No one gets to hide in the corner. Whiteboards and sticky notes abound. It is in all this activity that the deep learning happens.
As you can imagine, that experience doesn’t directly translate to the digital medium without doing some work to make it work. And really, no one wants a repeat of the experience of playing Pac-Man at home for the first time. With that in mind, we carefully considered how to do this “port” to a new system well. It was key that we could truly deliver the Market-Driven Business experience in a new medium without sacrificing the quality of that experience. Well, after some testing with trusted clients, we are pleased to say that we have completed that process. And thus…
We are excited to today announce that all our Market-Driven Business workshops are now available for remote delivery.
We would like to take a moment to thank our team members and our customers who both helped us validate our solution and pull all of this together. Also a quick shoutout to our strategic partner Pragmatic Institute. We look forward to offering the same excellence online through our workshops with them.
We look forward to working with you soon.
Thanks for reading.
The Market-Driven Business Team
Market-Driven Business Multi-Day and Integrated Research Workshops
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Drive Your Business Strategy
All the steps you need to build an actionable business plan. We’ll start by talking with your market and internal stakeholders. By the time we’re done, your Market-Driven business plan will be ready to go.
Align Your Sales Team
Deliver a sales playbook that will actually help drive more sales. Here we cover the building blocks and create your Sales Playbook v.1.0 to deliver on your Market-Driven business plan.
Brand Strategy and Execution Planning
Great brands don’t happen by accident; they are born from insight and intentionality. We’ll guide you in developing the roadmap that will position your brand for success.
Improve Your Messaging and Content Efforts
Nail down a communications plan that will connect with your buyer. Here we walk through the proven steps required to make your next communications plan.
Create Your Own Center of Excellence for Market Research
Stand up the interview-based research program you’ve always wanted! Your team will understand how to set objectives, interview, and share learnings with your cross-functional partners.
Pragmatic Institute Labs implementing the Pragmatic Institute Framework
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Positioning
Identify your organization’s distinctive competencies, target your key personas and position your product, your portfolio or your overall company to win in the market.
Product Prioritization & Planning
Learn a proven method to analyze projects and opportunities, measure against the right metrics, commit to a roadmap and more. Developing your product’s strategic roadmap is a process, not a template.
Product Marketing Prioritization
Prioritize outbound projects based on the right elements, understand your position in the market landscape and create a solid product marketing plan.
Market Discovery
Create your own NIHITO program by understanding how to research and identify goals, build interview skills and analyze your findings.
