Delivering hands-on learning for the authority in product marketing and product management 


Since 1993, Pragmatic Institute has built a reputation for delivering the very highest quality classroom learning for product managers and product marketing managers all over the world.

With the help of Market-Driven Business, Pragmatic Institute now offers product professionals an entirely new way to learn.

Now Pragmatic Institute training can be complimented with hands-on Pragmatic Labs — designed and delivered by the team at Market-Driven Business.

With Pragmatic Labs, you can start with what your team learned in class and put it into practice by creating a real deliverable for your organization.

Our industry-trusted facilitators and proven methodology assures that you’ll get the outcomes you need while your team masters repeatable skills they can use over and over again. Our lean-in approach encourages participation across your entire team and ensures that all the most important voices — both inside and outside your company — are heard.

Some of the best learning happens while doing. Are you ready to get your hands dirty?

Pragmatic Labs delivered by Market-Driven Business include:

All Labs are one-day on-site with an experienced Market-Driven Business facilitator. The Fresh Market Research Package is also available as an add-on to most Labs.

Visit for more details.