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Market-Driven Resources

morethanresearch

What Does Market-driven Mean for Product Managers? Hint: It’s Not Just Research

PDvMD

Product Driven vs. Market Driven: A False Dichotomy

WorkshopsOnline

Market-Driven Business Industry-Trusted Workshops Now Available Online

Constant_Change

Baby Boomers to Gen Z: How the Buyer’s Journey Has Evolved

ValueEquation

Product Managers: Sales Needs Killer Value Equations

PileOBricks2

Market-Driven LEGO Serious Play Team Alignment

PMJoe

The Expertise Every New Product Manager Needs to Succeed

ProductHeader

Product Manager Metrics: Process is as Important as Formulas

PileOBricks

Market-Driven LEGO Serious Play

quarts-for-mdb

What is the Quartz Open Framework and why do we practice it with our clients?

Lowering_CAC

Listening for Market Facts is a Team Sport

NotHam

The Gary, The Spam & The Market-Driven Business

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  • Market-Driven Communications
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“I’ve done a bunch of training, but the pragmatic approach at Market-Driven Business focuses on market engagement and team alignment, not just concepts. The central theme of using knowledge of buyers and users increases credibility with key stakeholders like sales and development while building trust.”

— L. Frank Kenney, Director, Sales Enablement
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