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Market-Driven Resources

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Market-Driven Innovation Can Come from the Most Unusual Places

Working_Outside-In

Market-Driven Strategy: The Outside-In Principle

Lowering_CAC

Lowering CAC Through Market-Driven Messaging

Famous_Flops

Product Flops: 60 Years of Not Listening to Customers

Study_The_Market

“Study the Market,” They Say…..

POV

Multiple Perspectives Drive a Solid Strategy

Speed_Bump

Conflict Aversion – Hiding the Bumps of Product Innovation

Cross_Function

Cross-Functional Teams: Making the Most of your Product Hub

Growth_Opportunity

Three Fast & Inexpensive Ways to Find Growth Opportunities

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— Susan, Global AI Product Management @ IBM
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