The Market-Driven Ethos

Over the course of our various careers, we’ve had the pleasure of working with hundreds of companies and thousands of Product and Marketing professionals. We’ve all noticed how often we continue to find inconsistent processes and implementations. It’s amazing to realize how much potential is spent on plans based only on gut decisions and feelings. Companies invest heavily in things that aren’t real. It’s no wonder that 90% of businesses fail in the first 5 years; decisions are based on internally-focused thinking and gut feelings instead of what their customers actually want!

These actions keep businesses from making choices that will lead to the best possible outcomes. Instead of finding methods to extend their headlight reach, companies become hampered by their rear-view mirror. Basing decisions on the past is comfortable and fairly easy to use as a guide for the future – but things change and markets shift. We must find the organizational fortitude to learn about and rely on market facts as our guiding light.

Being market-driven is our ethos at Market-Driven Business. It’s even in our name. By aligning your whole organization on the perspective of your market, you’ll find the opportunities that will drive increased return on your investment, quickly identify areas for improvement, and mitigate risk to drive the future of your business and innovation for your markets. A motivated team who understands their market and is driving towards a commonly shared goal is hard to stop.

We wish you the best of luck on your journey to becoming more Market-Driven. Making positive change can sometimes be difficult. We encourage you to keep at it — you can make a difference over time. We hope this little eBook helps you get there!

Are you ready to align your team with the whole market?

The Market-Driven Business Team

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The Market-Driven Primer: Align Your Team to the Whole Market

Want to get up to speed on being more market driven? We’ve got you covered in this handy quick-read.

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