The Market-Driven Ethos
Over the course of our various careers, we’ve had the pleasure of working with hundreds of companies and thousands of Product and Marketing professionals. We’ve all noticed how often we continue to find inconsistent processes and implementations. It’s amazing to realize how much potential is spent on plans based only on gut decisions and feelings. Companies invest heavily in things that aren’t real. It’s no wonder that 90% of businesses fail in the first 5 years; decisions are based on internally-focused thinking and gut feelings instead of what their customers actually want!
These actions keep businesses from making choices that will lead to the best possible outcomes. Instead of finding methods to extend their headlight reach, companies become hampered by their rear-view mirror. Basing decisions on the past is comfortable and fairly easy to use as a guide for the future – but things change and markets shift. We must find the organizational fortitude to learn about and rely on market facts as our guiding light.
Being market-driven is our ethos at Market-Driven Business. It’s even in our name. By aligning your whole organization on the perspective of your market, you’ll find the opportunities that will drive increased return on your investment, quickly identify areas for improvement, and mitigate risk to drive the future of your business and innovation for your markets. A motivated team who understands their market and is driving towards a commonly shared goal is hard to stop.
We bring the expertise,the tools, and the proven process to make your team’s market-Driven aspirations a reality.
Are you ready to align your team with the whole market?
The Market-Driven Business Team
Greg has been working in online marketing and advertising since 2007, is a co-founder of Market-Driven Business and a co-principal of estound, a Colorado-based marketing agency. Greg has written thousands of pages of web copy, optimized thousands of pages for search performance, and served as strategic lead on dozens of client accounts.
As founder of The Win-Loss Agency, Charles Topping has built a reputation as a truth-teller in business, working closely with product professionals to defeat inside-out culture. Charles also spends his time designing and facilitating workshops Market-Driven Business. Charles has led development of dozens of workshops including the extremely popular Pragmatic Labs series for Pragmatic Institute.
Stacey Weber is a recognizable name in the Product world. As a preeminent expert on outside-in business and using real-world research to drive strong decision-making in your company, Stacey’s message is always clear: your job in Product is to know the market better than anyone else in the business. Stacey co-founded Market-Driven Business to evolve the way learning is delivered in the product space.
Erik has spent 25+ years in marketing, branding, and advertising. He is a co-founder of Market-Driven Business and a co-principal and CEO of estound, a Colorado-based marketing agency. Erik is known as a trailblazer in content marketing and sales and marketing automation and has driven marketing results for hundreds of companies since starting estound in 2006.
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The Market-Driven Primer: Align Your Team to the Whole Market
Want to get up to speed on being more market driven? We’ve got you covered in this handy quick-read.