Win-Loss Service Offerings

Fundamentally understanding your market’s buying criteria is critical to business success. Win-Loss can help you understand that and more, but since you’re reading this page, you probably already get that.

So why aren’t you practicing Win-Loss today? 

Plug-In Win-Loss Interviews $300

each, or as an annual subscription for $1200/month for up to 5 interviews per month

Plug-In interviews can supplement your existing initiatives or be used to understand what worked and perhaps what didn’t work in a specific deal. The net is we save your team the time it takes to perform your Win-Loss calls but you still leverage your team and their domain expertise to do the work of Win-Loss analysis.
We’ll deliver call notes and a summary of the information gathered and items of note for each interview. And if the interviewee allows recording of the call, we will gladly provide you with the transcript too.
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Win-Loss Program Subscription $2750

per month with a 1-year term

Ready to establish a full-fledged Win-Loss program? A Win-Loss Program Subscription gets you everything you need.
Subscription includes up to 5 calls per month, call summaries and transcripts, quarterly analysis and presentation with one of our senior staff.
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One-Off Win-Loss Projects Let's Talk

Pricing based on project complexity and scope, contact us below for an estimate

Want to learn from your buyers but not yet ready to commit to a full program? Try a one-off Win-Loss project with us to see what Win-Loss is all about.
We’ll perform your interviews, analyze the data for those all-important actionable insights, and craft a report for your review.
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Don’t let Win-Loss fall by the wayside! let’s talk about how one of our plug-in Win-Loss solutions can get you the Win-Loss you need before another opportunity passes you by. From Ad-Hoc Interviews straight through to a full outsourced Win-Loss program, we have a solution to fit your Win-Loss needs.

“I’ve done a bunch of training, but the pragmatic approach at Market-Driven Business focuses on market engagement and team alignment, not just concepts. The central theme of using knowledge of buyers and users increases credibility with key stakeholders like sales and development while building trust.”

— L. Frank Kenney, Director, Sales Enablement

All pricing is in US dollars. Pricing subject to change.