Market-Driven Workshops

Online or in-person, we won’t tell you what’s right for your business. We’ll bring the curriculum and the process and help you figure the rest out for yourself.


Market-Driven Business workshops bring the expertise, the tools, and the proven process you need to make your team’s market-driven aspirations a reality.

We’ll build in your team the muscle memory of our proven process you need to drive permanent change in your team. It’s all delivered on your timescale, whether 1, 2, 3 days or more.

Business Planning Workshop

All the steps you need to build an actionable business plan. We’ll start by talking with your market and internal stakeholders. By the time we’re done, your Market-Driven business plan will be ready to go.

Research Workshop

Stand up the interview-based research program you’ve always wanted! Your team will understand how to set objectives, interview, and share learnings with your cross-functional partners.

Positioning Workshop

Codify for whom you’re building and selling and why. Here we walk through everything you need to consider to deliver what your market wants, from ideation to delivery.

Sales Workshop

Deliver a sales playbook that will actually help drive more sales. Here we cover the building blocks and create your Sales Playbook v.1.0 to deliver on your Market-Driven business plan.


Communications Workshop

Nail down a communications plan that will connect with your buyer. Here we walk through the proven steps required to make your next communications plan.