Market-Driven Communications

Nail down a communications plan that will connect with your buyer. Here we walk through the proven steps required to make your next communications plan.

Start with the Customer

Our 2-Day Communications Workshop tethers your marketing efforts directly to what matters most: the voice of your market. We speak with buyers in your market to understand their needs and we work with your team to refine competitive positioning and specific communications initiatives. The entire process revolves around finding the synergies between your goals and your customers.

We Get Cross-Functional Input

We’ll speak with stakeholders, both internal and external, including buyers, users, support, sales, operations, and product management. The better we understand the people involved in the communications process, the better we can facilitate discussions during our two days on-site.

8 Part On-Site

The core of our 2-Day Communications Workshop is the 8 part on-site

Research Review

We’ll review the voice and preferences of your customers.

Project & Opportunity Analysis

Let’s review what you’re doing, and what you could be doing.

Competitive Review

Your competitors know their place in the market. You should, too.

Organizational Capabilities Gap Analysis

How close are you to being able to execute a communications strategy?

Content Focus

Let’s align ideas with market desires and business goals.

Positioning Exercise

Let’s succinctly articulate why your buyer wants your offering.

Messaging Review

Let’s make sure that you’re talking about what matters to your customer.

Content Plan Review

Now that we’ve decided what we want to accomplish, let’s lay out what the next year looks like.

Final Deliverables

We’ll put together the research results, the outputs of each of the sessions and your new content plan. With that, the plan is ready to put into action.

Plus, your team will now understand our Proven Methodology and have the tools they need to use it in your future planning.

“The planning workshop from Market-Driven Business gave us the tools and guidance we needed to create an honest, workable, and customer-focused 3-year plan.”

— Paul Tatam, Managing Director, UK, Software Company