Market-Driven Positioning
Your customers want their problems solved and you want to solve their problems. Let’s position you where they want you to be.
Tell the right story to the right people
Our positioning workshop connects your business with the needs and preferences of your market. We’ll codify what you’re good at, figure out who you’re doing it for, and pull it all together into a cohesive position your market cares about.
We guide you every step of the way
We’ll walk you step-by-step through our Proven Process and help you nail down what matters when. At the conclusion of this workshop, your team will have a clear understanding how to do it again themselves next time.
4-Part Process
The core of our Positioning Workshop is our 4-part process
Distinctive Competencies
Let’s codify what you’re good at and why that matters to your market.
Defining Personas
Identify and define to whom you will sell. What motivates them? What makes them tick?
Solution Capabilities
They buy solutions to their problems, not lists of features. Let’s work out what works for you.
Positioning Exercise
Let’s succinctly articulate why your buyer wants your offering.
Final Deliverables
We’ll put together the outputs of each of the sessions and your new positioning statement. With that, you’re ready to tell your story.
“I worked with the team on a consulting engagement while I was joining a new organization. The coaching and advice offered me a different perspective and gave me the tools, confidence, and credibility I needed to quickly gain trust and make an impact.”