Market-Driven Research

Stand up the interview-based research program you’ve always wanted! Your team will understand how to set objectives, interview, and share learnings with your cross-functional partners.

Don’t Wait Another Year

Speaking regularly with your market is the most important thing Product Managers and Product Marketers can do to inform their work; and yet, companies tend to deprioritize market calls, often due to a lack of understanding. Our proven methodology will help you get over that hump and set you up to deliver the interview-based research program you’ve always wanted.

Upskill Your Team

In this practical 1-day workshop, we’ll walk you through setting up your own interview-based research program. Your team will understand how to set objectives, how to interview and how to share learnings with your cross-functional partners. We’ll even conduct a real interview with one of your customers.

6-Part On-Site

The core of all our offerings is the onsite.

Research Objectives

Let’s narrow your focus on what matters.

Data Point Mix

Let’s decide which mix is right for you.

Planning Interview Questions

We’ll make sure this research counts.

Interview Like a Pro

An actual research interview with an actual customer.

Validating Your Insights

Let’s make sure we’re right.

Making a Difference

We’ll cover ways to communicate learnings.

Final Deliverables

Functioning Market-Driven Research Program

We’ll put together the outputs of each of the sessions and package your program. With that, you’re ready to get out there and start interviewing.

Plus, your team will now understand our Proven Methodology and have the tools they need to use it for future research opportunities.

“The planning workshop from Market-Driven Business gave us the tools and guidance we needed to create an honest, workable, and customer-focused 3-year plan.”

— Paul Tatam, Managing Director, UK, Software Company

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