Market-Driven Research
Stand up the interview-based research program you’ve always wanted! Your team will understand how to set objectives, interview, and share learnings with your cross-functional partners.
Don’t Wait Another Year
Speaking regularly with your market is the most important thing Product Managers and Product Marketers can do to inform their work; and yet, companies tend to deprioritize market calls, often due to a lack of understanding. Our proven methodology will help you get over that hump and set you up to deliver the interview-based research program you’ve always wanted.
Upskill Your Team
In this practical workshop, we’ll walk you through setting up your own interview-based research program. Your team will understand how to set objectives, how to interview and how to share learnings with your cross-functional partners. We’ll even conduct a real interview with one of your customers.
6-Part Process
THE CORE OF OUR RESEARCH WORKSHOP IS THE 6-PART PROCESS
Research Objectives
Let’s narrow your focus on what matters.
Data Point Mix
Let’s decide which mix is right for you.
Planning Interview Questions
We’ll make sure this research counts.
Interview Like a Pro
An actual research interview with an actual customer.
Validating Your Insights
Let’s make sure we’re right.
Making a Difference
We’ll cover ways to communicate learnings.
Final Deliverables
Functioning Market-Driven Research Program
We’ll put together the outputs of each of the sessions and package your program. With that, you’re ready to get out there and start interviewing.
Plus, your team will now understand our Proven Methodology and have the tools they need to use it for future research opportunities.
“I’ve done a bunch of training, but the pragmatic approach at Market-Driven Business focuses on market engagement and team alignment, not just concepts. The central theme of using knowledge of buyers and users increases credibility with key stakeholders like sales and development while building trust.”