Market-Driven Research
Stand up the interview-based research program you’ve always wanted! Your team will understand how to set objectives, interview, and share learnings with your cross-functional partners.
6-Part Process
THE CORE OF OUR RESEARCH WORKSHOP IS THE 6-PART PROCESS
Final Deliverables
Functioning Market-Driven Research Program
We’ll put together the outputs of each of the sessions and package your program. With that, you’re ready to get out there and start interviewing.
Plus, your team will now understand our Proven Methodology and have the tools they need to use it for future research opportunities.
“I’ve done a bunch of training, but the pragmatic approach at Market-Driven Business focuses on market engagement and team alignment, not just concepts. The central theme of using knowledge of buyers and users increases credibility with key stakeholders like sales and development while building trust.”