Market-Driven Strategy

All the steps you need to build an actionable business plan. We’ll start by talking with your market and internal stakeholders. By the time we’re done, your Market-Driven business plan will be ready to go.

Start with the Customer

Our Business Planning Workshop anchors your future in what matters most: the voice of your market. We speak with your segment to understand their needs. Leveraging the results of those conversations, the entire planning process is then framed in fact and grounded in reality.

We Get Cross-Functional Input

We’ll speak with stakeholders including Support, Development, Operations, Product Management, Product Marketing and Sales. The better we understand your team, the better we can facilitate discussions during the 8-part on-site.

4-Part Process

The core of our business planning workshop is the 4-part process.

Project & Opportunity Analysis

Let’s review what you’re doing, and what you could be doing.

Strategy Focus

You can’t do everything, so you better make it count.

Organizational Capabilities Gap Analysis

We’ll examine gaps that could slow you down.

Roadmap Review

Now that we’ve talked everything out, let’s make a plan.

Final Deliverables

We’ll put together the research results, the outputs of each of the sessions and your updated roadmap.

With that, your plan that is ready to put into action.

Plus, your team will now understand our Proven Methodology and have the tools they need to use it in your future planning.

“I’ve done a bunch of training, but the pragmatic approach at Market-Driven Business focuses on market engagement and team alignment, not just concepts. The central theme of using knowledge of buyers and users increases credibility with key stakeholders like sales and development while building trust.”

— L. Frank Kenney, Director, Sales Enablement